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Referral Bank Account
By Mike Macedonio President, Referral Institute Have you ever heard of the emotional bank account? Yes, it’s discussed in the book “7 Habits of Highly Effective People” by Stephen Covey. Essentially...
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Can You Predict When You’ll Receive a Referral?
By Mike Macedonio President, Referral Institute Truth or Delusion? You can’t predict referrals. Delusion! When you have a fully functioning referral marketing strategy in operation, you will know...
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Is Referral Marketing Difficult to Measure?
By Mike Macedonio President, Referral Institute Truth or Delusion? Unlike cold calling, the referral process is difficult to measure. Delusion! We know this because we’ve designed a networking...
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